{ "$schema": "https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json", "basics": { "name": "Vlad Hulin", "label": "Senior Product Designer & Product Manager", "image": "https://vladhulin.com/assets/avatar.webp", "email": "vladhulin.work@gmail.com", "url": "https://vladhulin.com", "summary": "Senior Product Designer & Product Manager with 9+ years designing and scaling complex enterprise SaaS serving more than 7 million customers, national electronic document management ecosystems (EDMS), multi-brand design systems, and AI-enabled product architectures. Currently lead designer for Newfold Digital's APAC hosting and domain brands, and product design lead for the ASKOD platform at InfoPlus.", "location": { "city": "Kyiv", "countryCode": "UA" }, "profiles": [ { "network": "LinkedIn", "username": "vladyslav-hulin", "url": "https://www.linkedin.com/in/vladyslav-hulin/" }, { "network": "Telegram", "username": "vladhulin", "url": "https://t.me/vladhulin" }, { "network": "Instagram", "username": "hulin.vladyslav", "url": "https://www.instagram.com/hulin.vladyslav/" } ] }, "work": [ { "name": "Newfold Digital", "position": "Senior Product Designer", "url": "https://newfold.com", "startDate": "2021-01-01", "summary": "Lead designer for Newfold's APAC brands and technical product manager across the ecosystem. Joined via SitePlus, acquired by Newfold Digital in 2023. Core products reach nearly 7M customers across six global brands: Crazy Domains, Vodien, BigRock, ResellerClub, Bluehost, HostGator, Network Solutions, Web.com, Domain.com and LogicBoxes.", "highlights": [ "Led end-to-end product design for a drag-and-drop website builder licensed to hosting resellers worldwide, including the mobile editing experience that had made the builder close to unusable on touch devices", "Spearheaded a fundamental overhaul of the internal CRMS that the client-facing tools depend on", "Designed the in-editor storefront experience from the ground up for the Ecomdash e-commerce integration on Web.com, while three separate commerce systems ran under one roof", "Built the company's first AI-driven onboarding and generative site-creation flow, before comparable products shipped at Wix or Squarespace and with no established design patterns to borrow from", "Architected multi-brand design token governance linking Figma Variables directly to frontend engineering repositories", "Co-led the migration of hosting infrastructure to Oracle Cloud Infrastructure (OCI) with engineering" ] }, { "name": "InfoPlus JSC", "position": "Product (UX/UI) Designer, UX Architect", "url": "https://infoplus.ua", "startDate": "2018-01-01", "summary": "Leading UX/UI for the ASKOD enterprise electronic document management ecosystem, automating administrative workflows for Ukrainian government ministries, banks and major corporations across desktop software, data-dense web portals and native mobile apps.", "highlights": [ "Led the 2025-2026 Askod Online redesign as Product Designer and Project Lead: +330% organic traffic, 205+ ranking organic keywords and 28,300+ new users in four months", "Integrated a Directus headless CMS so marketing could publish campaign pages without engineering involvement", "Built a token-based Web UI Kit and design system aligned with the core product and compliant with WCAG AAA accessibility", "Established the SEO foundation and GA4 conversion funnel tracking across the main site and the member portal", "Designed data-dense desktop software and native mobile apps for iOS and Android" ] }, { "name": "BuildApps", "position": "Lead Designer", "url": "https://buildapps.dev", "startDate": "2018-01-01", "summary": "Designing end-to-end web and mobile applications for international SaaS, Fintech and E-commerce clients, from 0 to 1." } ], "projects": [ { "name": "Askod Online Web Redesign", "description": "Transforming a Legacy Placeholder into a Scalable Growth Platform.", "url": "https://vladhulin.com/projects/askod-online-redesign/", "roles": [ "Product Designer, Project Lead" ], "entity": "InfoPlus", "highlights": [ "Organic Traffic Surge: +330%", "Organic Keywords: 205+", "4-Mo New Users: 28,300+", "Token-based Web UI Kit & Design System aligned with the core product.", "Complete Information Architecture & Responsive Layouts built from scratch.", "Directus Headless CMS Integration enabling autonomous marketing page creation.", "Interactive Lottie Animations and validated motion prototypes.", "SEO Foundation & GA4 Conversion Funnel Tracking across the main site and member portal." ], "keywords": [ "Redesign", "Strategy", "Information Architecture", "Design System", "B2B SaaS", "Figma", "Directus (Headless CMS)", "Google Analytics", "Google Trends", "Google Tag Manager", "Mangools", "Semrush", "Similarweb", "Lottie", "Adobe After Effects" ] }, { "name": "Newfold Digital Ecosystem", "description": "Scaling multi-brand design systems and leading core products for nearly 7M customers.", "url": "https://vladhulin.com/projects/my-journey-at-newfold-digital/", "roles": [ "Lead Product Designer & Technical PM" ], "entity": "Newfold Digital", "highlights": [ "Customers reached: 7M+", "Global brands: 6", "AI Sitebuilders", "Multi-Brand Design Systems", "Cloud Migration (OCI)", "Technical PRDs", "Hosting Infrastructure" ], "keywords": [ "AI", "Journey", "Project Management", "SAAS", "Site Builder", "Workplace", "Product Documentation" ] }, { "name": "Portfolio Site", "description": "Every easter egg, micro-interaction and quiet engineering decision hiding in this site.", "url": "https://vladhulin.com/projects/portfolio-hints-and-tricks/", "roles": [ "Designer & Developer" ], "entity": "Personal", "highlights": [ "Homepage payload: 452 KB", "Repository size: 5.3 MB", "Automated tests: 127", "Runtime dependencies: 1", "A personal home for my work that I own end to end — presented my way, not inside someone else's template", "Case studies that live at their own URLs, so they can be shared, previewed and found", "A token-driven design system carrying two complete themes without a parallel stylesheet", "An interaction layer that lets the site demonstrate the craft instead of describing it", "A build and test pipeline that keeps all of it honest as it keeps growing" ], "keywords": [ "Interaction Design", "Motion", "Front-end", "Design System", "Vanilla JS", "Tailwind CSS", "GSAP", "esbuild", "Canvas API", "SVG", "Playwright", "Cloudflare Pages", "Google Antigravity", "Claude Code" ] } ], "skills": [ { "name": "Product Strategy & Management", "level": "Master", "keywords": [ "Product Discovery", "PRD Drafting", "Conversion Funnels", "GA4", "User Journey Mapping", "Usability Testing", "OKR Alignment", "Similarweb", "Mangools", "Semrush" ] }, { "name": "UX Architecture & Design Systems", "level": "Master", "keywords": [ "Design Tokens", "Figma Variables", "React/Tailwind Tokens", "Style Dictionary", "Multi-brand Governance", "Information Architecture", "WCAG 2.2 AAA", "Micro-interactions" ] }, { "name": "Design & Creative Tools", "level": "Advanced", "keywords": [ "Figma", "Adobe Creative Cloud", "Blender", "Lottie", "Adobe After Effects" ] }, { "name": "AI & Modern Workflow", "level": "Advanced", "keywords": [ "Cursor", "Claude (Code / Design)", "Gemini / AI Studio", "Antigravity", "Design-to-code pipelines", "Prompt engineering" ] }, { "name": "Design Engineering", "level": "Advanced", "keywords": [ "HTML5/CSS3/JavaScript", "Tailwind CSS", "GSAP", "esbuild", "Playwright", "Git", "Cloudflare Pages" ] }, { "name": "Domain Knowledge", "level": "Advanced", "keywords": [ "Enterprise EDMS", "GovTech Workflows", "Web Hosting & Domains", "E-commerce Platforms", "Multi-brand SaaS" ] }, { "name": "Analytics & Collaboration", "level": "Advanced", "keywords": [ "Google Analytics (GA4)", "Google Tag Manager", "Jira / Confluence", "Directus Headless CMS" ] } ], "languages": [ { "language": "Ukrainian", "fluency": "Native speaker" }, { "language": "English", "fluency": "Professional working proficiency (C1)" } ] }