Crafting complex digital
products and systems

I am a Senior Product Designer & Product Manager with over 9 years of hands-on experience designing and scaling complex digital products, multi-brand design systems, and national-level enterprise software ecosystems.

My track record includes leading UX for Ukraine's national document workflow ecosystem (ASKOD, serving 70%+ of government entities and 2.5M+ daily users) and architecting AI-powered site generation tools and design systems at Newfold Digital for 10M+ active web domains globally.

I adapt seamlessly to product teams depending on project scale and stage:

• Senior / Lead Product Designer: End-to-end UX/UI research, visual design, interactive prototyping, and design system governance.
• Fractional Product Manager: Product strategy, backlog prioritization, user story mapping, and metric-driven execution.
• Design System Architect: Multi-brand design token structures, Figma component libraries, and engineering handoff standards.
• UX Audit & Product Strategist: Rapid heuristic reviews, conversion rate optimization (CRO), and checkout/onboarding funnel redesigns.